Dominic Ladden‑Powell

Leading technical search strategy for digital only industry leading consumer cosmetics and skincare brand. Managing migration from legacy site to CWV optimised NextJS custom platform.

Migrated 6,000+ cannibalising URLs to fewer than 500 optimised landing pages across UK and US markets with consolidated, best practice architecture to improve rankings, boost backlink profile and repair internal linking.

Currently leading rebuild of content marketing platform, front-end technical optimisations and backlink building PR campaigns. I manage stakeholder and agency relationships, and work across growth and product teams.

Managing digital marketing channels for Local Heroes including content production, SEO, website management, and front-end development, implementing a customer-first approach based on industry best practice and competitor insight.

Through targeted, optimised growth strategies I lead the organic growth of the company with organic revenue growing from negligibility to £150k+ p/m with consistent month-on-month growth. I also manage agency relationships, content outreach budgets and inter department relationships between product, marketing and data.

Launched independent digital consultancy specialising in organic growth and content strategy. Led and won pitches for B2B tech magazine, craft brewery and start-up beauty accounts. Managed team of contractors to develop comprehensive, organic led strategies focusing on traffic growth and conversion optimisation. Successfully led two system migrations to achieve increased site speed and performance.

Leading the redesign, strategy, migration, development and implementation of HP BusinessNow in 5 EMEA markets. I was responsible for overseeing local content managers/strategists, content and asset creation, reporting to and liaising with international HP stakeholders. As well as successful site launch, achieving record increases in session time, pages per visit and lead generation, I led the launches for several campaigns across multiple regions and 7 languages. TUPE-transfer from previous role starting in 2015.

Leading strategy, development and creation of HP Office of the Future campaign in 5 markets, I maintained oversight of HP BusinessNow content hub including trained local teams and worked with creative and UX teams. In this role I achieved Employee of the Month for September 2015, promotion to Content Strategist and was part of the team which won 3 RAR Digital Awards in Digital Strategy, Strategic Thinking and Mobile.